I’m a product designer who has worked across fintech, sports-tech, and human-centered research and design projects exploring habit-building and how people move through real spaces.
Zap
A sports discovery and matchmaking app built from the ground up for the Vietnamese sports market.
VKBE • 2026 • In-progress
U.S. Airport Passenger Experience
U.S. airport passengers face recurring friction at key touch points due to systemic gaps in service design.
Academic • Case Study • 2025
Safeway Digital Tools Engagement
Understanding the friction in Safeway's app and designing a more seamless experience for millennial shoppers in-store.
Academic • Case Study • 2024
Book Cover Design
A children's book cover redesign for The Story of a Seagull and the Cat Who Taught Her to Fly, done in a hand-drawn crayon and watercolor style.
Academic • Digital Design • 2024
Old European Rebrand
A group rebrand for a long-standing Pullman restaurant, refreshing its logo, menu, packaging, and merchandise while staying true to its heritage.
Academic • Branding • 2024
Noodle Festival Poster Design
Visual identity for a conceptual event including a color palette, event badges, and a hero poster.
Academic • Digital Design • 2024
Desk Break Reminder
A browser extension that reminds you to take mindful stretch breaks throughout your workday.
Academic • UI Design • 2025
Payge
A fintech app designed to reduce payment fraud through reversible transactions and a peer trust-rating system.
VKBE Internship • UX/UI • 2023
Peace of Mind
Meditation app that helps users build sustainable meditation habits through customizable sessions.